Seven participants were involved in the Jaffa Cake tasting study.
An overwhelming 71.4% gave preference for the Tesco Everyday Value supermarket own brand
28.6% did not have a preference
None preferred the leading brand of Mc Vities Jaffa Cake. Howard, who had supplied the Mc Vities from his huge private supply of chocolate and cakes was astonished he himself could not tell the difference
This study was restricted to two brands of alleged Jaffa style cake because that’s all we had.
A more comprehensive review will take place at a later date.
The senses of the limited number of study participants may all have been hindered by 13 days at sea with too much tea (first mate and skipper say is it possible to have too much tea? We don’t think so!).
The findings implied that all future supplies onboard Trinovante will continue to be of the value supermarket own Jaffa style cakes.
However, all participants involved in this study were all Jaffa’ed out and could not face any further Jaffa style cakes on the rest of their voyage.